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Companies inadequately respond to competition
Management theory suggests that companies facing serious competitive threats should extensively analyze how to fight back. Actual managers, however, say they are satisfied with the results of a less active approach, according to a McKinsey survey. Companies that understand how their competitors really react gain an edge.
The main conclusions of the survey are:
- Companies don't react to competitive threats in the way management theory says they should.
- Instead of undertaking extensive, sophisticated analyses when faced with a competitive threat, most companies assess just a few responses, and they often choose the most obvious one.
- These practices give companies an opportunity to seize a competitive advantage by understanding how their competitors are likely to react to their moves.
For more information about this survey, please contact us at info@astragy.com
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Astragy Platinum sponsor of the 2008 SCIP European Summit
Astragy is Platinum sponsor or of the annual SCIP European Summit: The largest gathering of European intelligence professionals from business and industry. The summit will take place from 20 - 22 October in Rome, Italy. This year's Summit features the latest in competitive intelligence applications, business case studies, sharing ideas with top professionals, and much more.
Arent van ‘t Spijker, CEO of Astragy will deliver a presentation with the title: Optimizing the one man show. He will demonstrate practical examples of increasing ROI in small CI practices by using the Astragy professional Edition. SCIP European Summit 2008 will be the official launching event of the Astragy Professional Edition.
For more information about the summit, please visit
http://www.scipsummit.org/
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