TelCo - Industry - Cloud-based Intelligence Platform

Insights into complex Marketing Intelligence processes

For a client in the Telecom industry, the Astragy intelligence platform is used to support their marketing intelligence activities.

This telecom company uses a so called 'Recomendation Engine' which in each channel (call center, website, shop) keeps track of every offer to clients and determines the probability that a customer with a certain profile will find that specific customized offer interesting.

Determining this probability is done with an adaptive datamining system that sends daily status updates to the Astragy Intelligence Platform.

Based on this status information, a number of reports made available for the Marketing Intelligence Professionals with valuable insights into the competitive strength of these offers. Which channels are the most effective for different offers, but also which customer profile scores the best at a certain 'tone of voice´ of a promotion.

Therefore, with a relatively simple interface to the operational system, the Astragy intelligence platform offers specific insight into a complex process.

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