1Situation

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The market for earthmoving equipment is undergoing significant changes due to globalization. Market leaders use mergers and acquisitions to increase their grip on the market. A leading manufacturer wanted to create a clear and uniform picture of the marketplace and its key players to be able to manouvre strategically in this dynamic environment.

2Problem
For many years the company attitude had been based on the firm belief that the market was stable and that high entry barriers prevented newcomers from stirring it up. Competition was primarily based on brand values and personal networks. But in the background, rising oil and steelprices created a increasingly strong position for rental companies that would severely impact the status quo. Strategic aquisitions of rental companies by leading manufacturers dramatically changed the nature of competition.

Competitive intelligence, which had always been limited to local operational level, is now needed to create strategic insights into continental and global developments. The increasing pace of developments and globalization of the competiton demands an intelligence framework that allows information at local level to quickly (and internationally) be aggregated upwards into strategic knowledge.

3Solution
Astragy provides the framework and platform on which, on both local and global level, actionable intelligence is provided. Information from local markets on sales, competition and market trends is automatically enriched with news and cross-references. It is aggregated to national information and into regional and/or continental overviews. Personalized reports and alerts allow individual employees, throughout the organization and on any level, to act on developments and to synchronize their efforts across markets.