Competiton is increasing in virtually every market. And even though more and more information about markets and players becomes available, the sheer volume of the data makes it difficult to act quickly on the available facts. The way companies manage their information is increasingly becoming a decisive factor in competitive battles. Astragy helps marketeers win these battles.

1Instant insight into competitor behaviour
Astragy continuously collects and structures information about your markets and competitors. It provides you with instant insight into market conditions and competitor actions. This reliable and consistent source of knowledge allows you to quickly respond to market developments and take pro-active action on apparent opportunities.

2Compare propositions
Astragy's unique 'Compare' feature allows you to quickly compare propositions from multiple vendors to that of your own and determine the winnning strategy in pitches and competitions. On a strategic level, comparing competitor profiles to economic and industry indicators allows you to effectively analyse changes in strategic direction.

3Monitor customers and their markets
Effective marketing and sales strategies rely on insight into customer demands and the developments in their markets. By collecting this information in Astragy, users have an instant overview of developments in your customers markets. This enables them to take positive action on developments and better prepare competitive pitches against your rivals.

4Automatic alerts and newsletters
Traditionally, marketeers and sales representatives have to wade through volumes of daily newsletters and magazines to stay up to date on developments and make sure they do not miss out on vital information. With Astragy, employees can receive personalized newsletters and alert messages on topics of their own choice. This saves them time, and makes them better informed.

5Access from anywhere online
Astragy allows you to access the data from anywhere in the world via the Internet. This means important competitor and market information can be shares and accessed across continents. This extends the reach of marketing support in multinational environments and allows international sales operations to draw from an on demand reliable source of up-to-date information.